About Business of Speed
Who We Are
Business of Speed is the motorsport business publication built for the people who make racing run: the executives, investors, sponsors, and operators who need to understand the money, strategy, and power structures behind the sport, not just the lap times.
Founded by Vincenzo Landino and co-hosted with Lali Michelsen, BoS started in 2017 under a different name (The Qualifier) and relaunched with a sharper thesis: motorsport is a $100B+ global industry, and the business decisions shaping it deserve the same rigor and depth as the racing itself.
Vincenzo brings over a decade of content strategy experience working with brands such as NASCAR, Oracle, SAP, Adobe, T-Mobile, and Intel, along with active paddock access across Formula 1, IMSA, and NASCAR. He is a first-generation Italian-American, third-generation entrepreneur, and someone who left a corporate career to build BoS full-time because the opportunity in the motorsport business media was too obvious to ignore.
What You Get
Free subscribers receive four pieces of content every week, including interesting stories, industry analysis, and our take on the biggest business moves in motorsport. If you want to understand who is buying what, who is sponsoring whom, and why the money is flowing the way it is, the free tier alone puts you ahead of 95% of the industry.
Paid subscribers get two additional deep dives per month (moving to weekly), covering the deep dives that take more time and research to write. These are the pieces where we trace ownership structures, break down sponsorship economics, analyze regulatory decisions, and follow the money beyond surface-level coverage.
Where Else to Find Us
Business of Speed lives across multiple platforms:
Podcast — Long-form interviews with the operators, executives, and insiders shaping motorsport. Recent guests include Mario Andretti, Marshall Pruett, Mike Buckley (US SailGP CEO), and Will Buxton. Available on Apple Podcasts, Spotify, and YouTube.
Twitter/X | LinkedIn | Instagram | YouTube
Start with These Pieces
If you want to know what Business of Speed is capable of, start here:
The BoS Promise
Every league, every team, every deal has a business story underneath it. We find it, verify it, and write it with the depth it deserves. No hot takes for clicks. No recycled press releases. No content that could have been written by anyone with a search engine.
If you care about the business of motorsport, this is the publication that takes it as seriously as you do.
