having been to a few IMSA paddocks, I think the main opportunity is increasing sponsorship 'luxury' for non-car buffs. It's great if you know people, but otherwise difficult to really interact with other companies / sponsors of other teams.
Not exactly F1 but something that allows more interaction. Even though I was on an invite from a team, they just had their RV and hospitality going so there wasn’t much in the way of bumping into others. This was just at COTA though, I’m sure it looks different at various races!
Loved the use of "appliance" one of the most insider-old schoolers I know uses it too to dismiss bland no character offerings.
having been to a few IMSA paddocks, I think the main opportunity is increasing sponsorship 'luxury' for non-car buffs. It's great if you know people, but otherwise difficult to really interact with other companies / sponsors of other teams.
Are you suggesting something like the F1 Paddock Club?
Not exactly F1 but something that allows more interaction. Even though I was on an invite from a team, they just had their RV and hospitality going so there wasn’t much in the way of bumping into others. This was just at COTA though, I’m sure it looks different at various races!
Great point on the tech transfer timeline. It almost feels like they’re testing tech that is already in use or about to GTM