When I sat down to write this dispatch, I happened to be seated next to my copy of Mamba Mentality, and thought to myself, “How can I make this about motorsports?”
I gave it about .174 seconds of thought when I realized that Kobe was just Michael Schumacher in a different arena.
So, I decided to pair my decade of experience working with some of the world's largest brands and C-suite executives, along with my love of Kobe and Schumi, into this piece. I hope you enjoy it.
