Why Liberty Media Is Betting on Culture, Not Ratings

A look at the $300M narrative play that could rewrite how sports rights are sold in the streaming era

You are receiving this email because you subscribed to Business of Speed, the newsletter for those wanting to stay ahead on what’s happening behind the scenes. I’m Vincenzo Landino, a business, tech, and F1 commentator. I’ve spent the last ten years at the intersection of content, partnerships, and the business of motorsport. This newsletter is where I break down what’s working, what’s shifting, and what’s next, without the PR gloss. Thank you for being here.