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The first F1 blockchain ticketing experience comes France this summer

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If you’re reading this newsletter, there’s a good chance you already know what NFT’s and blockchain technology are, and we’ve talked about it here in this letter before, and I will continue to explore the topic, however, sports has the power to introduce these technologies to the world at a much larger scale than anywhere else.

Last March, I was asked to approach the topic of NFT’s as pertains to the world of university-level sports, specifically in the United States. Here’s that letter:

We’ve seen leagues like the NFL sell tickets to games that contained an NFT in the ticketing, however, there was no value outside of being a collectible.

The real opportunity comes when you can take t…