Formula 1 keeps adding sponsors and more expensive ways to watch a race. Ahead of the United States Grand Prix in Austin, Vincenzo Landino and Lali debate whether that growth is diluting F1’s exclusivity and squeezing fans in the middle.
We discuss COTA’s new Turn 1 hospitality building, McLaren’s expanding sponsor roster, and Aston Martin’s BOXBOX partnership. What are sponsors buying when there’s barely room for another logo? We examine the business connections behind the deals and whether Austin’s brand activations are overshadowing the racing.
Plus, Kimi Antonelli’s chance to become F1’s youngest world champion, our take on the uncertainty surrounding Qatar and Abu Dhabi, and our US Grand Prix podium predictions.
