37 Comments
User's avatar
Luca Bordoni's avatar

really interesting

Lali Michelsen's avatar

Glad you think so :)

Not_Tomii's avatar

What an insightful read!

Lali Michelsen's avatar

So glad you enjoyed it :)

Cameron Fen's avatar

Never heard of Toto Wolff. Will definitely read up on him.

Cameron Fen's avatar

Never heard of Toto Wolff. Great article. Would be interested in learning more.

Hear.Here.Asia.'s avatar

A beautifully crafted article on one of Formula One's most intriguing team principals and investors

Lali Michelsen's avatar

Thank you, so glad you enjoyed it!

Amber Zhang 🦊's avatar

Very inspiring. Because of our trauma, we can see where—and how—we can become more resilient, in ways others often take for granted.

Lali Michelsen's avatar

So true! Glad you enjoyed it. xx

Irka Pawlowski's avatar

I’ve spent the last year analyzing the monetization and engagement models of f1 teams vs f1.

I’m not sure how the substack algorithm chose to show me this, because I haven’t told anyone about it.

What a great article! I’m so glad I found your substack.

Lali Michelsen's avatar

Ahhhh that is so nice of you to say. The Algorithm knows everything I suppose :)

Gettin' Some ~ Jim Golden's avatar

Great piece

Navin Maganti's avatar

Brilliant

Lali Michelsen's avatar

Glad you enjoyed it :)

Marshal Lamb's avatar

Awesome read and progression Lali!

Lali Michelsen's avatar

Thank you Marshal!

Stalario's avatar

Toto Wolff turned pressure into performance, that’s the real edge at the top!

Lali Michelsen's avatar

He's a legend.

Charles P D'Amico's avatar

Great piece to read this Sunday AM

Lali Michelsen's avatar

Love to hear it!

Keshav Lohia's avatar

His acquisition of 33% stake in Mercedes valued at $165M will be one of the most underrated and wild sports value-building stories.

Today the stake is valued at beyond $2 billion, of which he has also done a partial sale. Absolute legend of the sport of F1 and in his own league as a man.

Lali Michelsen's avatar

It's an incredible story!

James Stawicki's avatar

Thank you for writing this up, truly inspirational!

Lali Michelsen's avatar

So kind, thank you. Happy it resonated with you!

Judah's avatar

Great read amazing story

Lali Michelsen's avatar

Thank you! Incredibly inspirational!

Situationist Rag's avatar

I am missing details of this “rags to riches” story. In no particular order: 1) the fact that the father was ill and that the family was downwardly mobile in terms of income doesn’t mean the family itself was not wealthy in terms of contacts, heritage etc. 2) if he was so poor, how did he fund initially his racing career? 3) How did he find investors in his VC fund? Not exactly easy to start a fund with no wealthy people backing. 4) how did he meet Hakkinen?