Return of the Audio Creator
The strongest force in the galaxy
Han Solo once mocked the Jedi, saying, “hokey religions and ancient weapons are no match for a good blaster at your side, kid.”
Like the lovable Jedi returning to fight off the evil empire, audio-first applications have made their return, and with a vengeance.
Audio-first applications are the Jedi of this story. At one point, it’s all we have (radio). Then it’s under-appreciated, squashed, and run out of town. But when it makes its comeback, it’s glorious.
To understand the phenomenon, we really have to understand what’s really driving this: the audio creator. There’s no place else to start than with the radio.
I promise to stop with the Star Wars references after this.
Before the advent of the internet, there was another audio-only platform. One you could listen to inside your house, or in your car, or at the beach.
The radio!
Radio shows were (and still are) driven by the personalities that host them. Whether it’s a morning music talk show or a news/sports talk show, the hosts are everythi…
