QLFR AM: Content Creators Shine at Aston Martin AMR22 Reveal
Aston Martin and TikTok entered into a partnership during 2021 season
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Good morning friends,
We’re in the midst of the 2022 F1 car launch season and I want to talk a little about the Aston Martin Aramco Cognizant team launch.
Damn, that’s a mouthful.
The 2021 car launch was loaded with video messages from James Bond, Daniel Craig, and NFL legend Tom Brady. Using celebrities to create this brand of excitement, yet, exclusivity.
This year was a little different and Aston Martin leveraged their TikTok partnership to go beyond just a logo on the car.
Aston Martin involved TikTok creators from the UK and US in the launch, tapping into the massive audiences being built simultaneously around Formula 1 content.
The launch was incredibly well done and was my overall favorite so far. …
