On NIL
What name, image and likeness means for the future of college sports
On Wednesday, the NCAA announced an interim policy that allows student athletes from all three divisions to monetize their name, image and likeness, often referred to as NIL.
The new policy goes into effect today, July 1, 2021.
Laws in states such as Alabama, Florida, Georgia, Mississippi, New Mexico and Texas that allow NCAA athletes to monetize their NIL will also take effect this year.
However, because there is still no federal law, the new NCAA guidance allows students to engage in NIL activities so long as they are “consistent with the law of the state where the school is located” and allows students in states without NIL laws to participate without breaking NCAA rules.
My quick and early thoughts on NIL as it is now official.
The first place my mind runs to is managing all of these new opportunities. How can these student-athletes go to school, play a sport and manage their brand all at a very high level?
Things to think about:
Brand building
Content creation
Networking
Engagement
Accounti…
