How E ink technology can change motorsport sponsorships
McLaren & Seamless Digital change the game
The same tech used in Amazon Kindle (e-ink) will revolutionize corporate sponsorships in Formula 1.
Check out how McLaren Racing is leveraging this unique display technology to take its branding efforts to the next level.
Motorsports are significant business opportunities, especially at the Formula 1 level, where teams can spend over a hundred million dollars in a single season.
Corporate sponsorships help offset these costs and allow other companies to benefit from a Formula 1 team's efforts.
Placing a corporate sponsor's logo on a Formula 1 race car is a great way to get brand awareness for the company.
Sponsors must compete for placement with limited space on a Formula 1 car — but this technology changes that.
Check out these screen grabs from testing this morning.
The car's cockpit view shows the change in branding the viewer sees around the driver.
In this case, it was the Google Chrome logo and the #Chrome.
