How a Taylor Swift Concert Created a Billion-Dollar F1 Blueprint

Oct 24, 2024

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I was listening to The Fast and the Curious podcast featuring Andrew Benson earlier and he told the story of how Taylor Swift changed the course of the USGP at COTA.

I decided to take a deeper look into that moment.

When Taylor Swift took the stage at Circuit of the Americas (COTA) in 2016, she didn't just deliver a concert—she helped rescue a struggling…

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