Ciao, Guenther 👋

What place does AI have in sport?

Good morning Qualifiers!

The unexpected and abrupt dismissal of Guenther Steiner from his position as team principal of the Haas Formula 1 team has sent shockwaves throughout the F1 community. While Guenther wasn’t successful on the track, he has been, by far, Haas's greatest marketing asset. To boot, he’s been one of the most marketable assets in Formula 1.

Steiner brought his serious motorsports chops from Jaguar & Red Bull to the US, setting up camp in the heart of NASCAR country, North Carolina. Despite witnessing the US F1 team's meltdown nearby, he wasn't put off. Instead, he schemed an ingenious move. He crafted a team from scratch, going against the grain with a mix of Ferrari partnership and pure hustle.

In F1, it's musical chairs for team leaders, but Steiner's been more than a principal—he's Haas personified. Steiner's ethos steered Haas like a true maverick.

His exit? It's more than a stat. It's a signal—performance counts, but the spirit he embedded in Haas? Priceless. His ne…