Business of Formula 1

Gucci’s $150M Turnaround Bet on Formula 1

Vincenzo Landino

May 27

Kering paid a reported $150M to put Gucci’s name on a fifth-place F1 team. The deal is turnaround infrastructure for the house as much as sponsorship for Alpine.

2 Comments

Being a big F1 fan, and loving all the business that goes on behind the scenes, this was a great read

Vincenzo Landino

Thanks Carl! It’s definitely a never-ending world behind the scenes

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