How Formula 1 Teams are Using Data to Make Better Decisions

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Hi friends —

As we get closer to the end of the 2021 Formula 1 season, we’re not only treated to one of the greatest battles in decades, but we’re entering a new world of Formula 1 with a new generation of fans and brands leading the charge.

Yesterday, we witnessed Lewis Hamilton close the gap to Max Verstappen to 0 points going into the final race of the season.

Modern Formula 1 is leveraging data more than ever before, and teams like McLaren and Red Bull in particular are doing a great job building out a digital-first approach.

In actuality, every Formula 1 team is partnering with a tech company to help optimize race decisions through data.

With the new regulations coming in Formula 1, it will be more important than ever to be extremely efficient in development.

That happens through data. More importantly, taking the “least” valuable telemetr…