Formula 1 sponsorship landscape keeps evolving

More American technology firms jumping in on the action

Mar 10, 2023

∙ Paid

There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships.

Ferrari recently announced new deals with Michigan, USA's Harman Automotive, and California software company Genesys.

This news follows the Maranello-based team's ending premium partnerships w…

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