Formula 1 Eyeing Third US Race
Insiders say Las Vegas is the target
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Hi Friends,
The Netflix Drive to Survive series is proving its worth. Not only are F1 viewer numbers up in the Americas, but globally there are increases as well.
Drive to Survive can easily be described as one of the best pieces of long-format content that a brand has put out. And it only gets better.
Season 4 of DTS will cover this insane 2021 season which has given us everything from title contender crashes to lead changes to unsung winners and heartbreaking losses.
How does Liberty Media plan to capitalize on this success?
Another race in the USA…allegedly.
The Las Vegas Strip
Vegas, a city like Miami, oozes F1 vibes.
I pulled some international flight data from the Las Vegas Convention and Visitors Authority and discovered exciting nuggets. Of the international visitors to Vegas in 2019:
16.1% from Great Britain
11.1% fro…
