F1 x NCAA Football: a Cultural Convergence

ESPN has been the quiet hero in F1's American ascendance

Prior to Liberty Media’s purchase of Formula 1 in 2017, Formula 1 struggled to gain significant traction in the U.S. market, a country traditionally more inclined toward sports like American football, baseball, and basketball.

Despite a rich motorsport tradition with events like NASCAR and IndyCar, Formula 1's European roots made it feel distant and ina…