Preseason testing in Bahrain 🏜️

A unique 3-day testing sprint

Good afternoon Qualifiers,

WE HAVE CARS ON TRACK THIS WEEK!

Ok, I get it, it’s only testing, but it’s still exciting to watch real F1 cars on a real track. It’s time to get excited.

If you want to watch testing, the best way is with an F1TV Subscription (where applicable). There’s even a 15% discount right now.

I’m excited to see what the different concepts will produce on track and will be looking specifically at the new Mercedes front wing, Red Bull’s ‘Mercedes’ side pods and Ferrari’s suspension decisions.

From a sponsorship standpoint, I’ll be looking to see how much McLaren pushes the envelope with their ongoing Seamless Digital partnership.

One of the newest sponsorships I’ve got my eye on is VCARB’s partnership with Tudor Watches. It’s one of the most underrated watch brands out there. This partnership also speaks to how much brands value F1’s meteoric rise for their own growth.

One thing I ask is that if you find this newsletter interesting, would you share it with someone you think …