All F1 Teams worth $1 billion

Brands continue to flock to F1

Without a race this weekend and a lot of the major news fairly quiet, I thought it would be good to answer a question that’s asked over and over again lately: are brands really this interested in F1?

For now they are still mobbing the series, infusing it with more and more new money.

The television audience here in the United States has dropped for both the season opener in Bahrain and round two in Saudi Arabia. Granted, both of these races were held on Saturday’s, but it’s something we’ll definitely be keeping an eye on.

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The Lead

Thanks to Liberty Media, Formula 1 isn't just about fast cars and champagne showers anymore; it's a global sensation, and much of the credit goes to that binge-worthy Netflix series, Drive to Survive. Suddenly, F1 is the hot new thing stateside, with Miami and Vegas joining the race calendar party, making it a triple thr…