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F1 loses airline sponsor

F1’s deal with one of its Global Partners is coming to an end; already believed to have a replacement lined up.

Vincenzo Landino's avatar
Vincenzo Landino
Mar 10, 2023
∙ Paid

Formula 1 is searching for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by SportsBusiness.

With the deadline for the extension passing, Formula 1 now needs to fill a hole left behind by the airline.

From our understanding, Formula 1 asked for double what Emirates currently pays ($25 million …

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