F1 Economics Effect on the Driver Market
It's a marketers world out there
Hey friends,
This weeks letter comes special from my podcast co-host, Vanessa “VF” Castro. Vanessa is a Harvard Alumna, Comms Director at PLUG, as well as a former football writer. Her experience with the government and political side of sports brings a unique perspective to both our podcast and her writing.
Earlier this week, Fernando Alonso signed a deal to keep him at Aston Martin, pairing him with the Silverstone team through 2026. It also shifts the driver market rumors we’ve been hearing involving Mercedes, Red Bull, Carlos Sainz, Checo Perez and Fernando Alonso.
It got us thinking about how even as Formula 1 enjoys financial health, the driver seats are still affected by how marketable a driver is (Ricciardo), nepotism (Stroll), or the sponsors they bring to the team (Zhou).
While you’re here, tune in to the latest episode of the VF1 Show where we talked about the potential of F1 x MotoGP crossover weekends.
Could Formula 1 + Moto GP Crossover Weekends be on the Horizon?
