Why the F1 audience is a perfect target for Salesforce

Using social media insights, we get a look at why the move makes sense

The Formula 1 partnership with Salesforce is one I’ve suspected and wanted to see come to fruition for the better part of two years now. Looking at the tech brands entering the Formula 1 landscape, it was only a matter of time Salesforce threw their hat in the ring.

Together with my partners at Zoomph, we leveraged audience insights to discover that the …