On Drop Culture
A page from the streetwear book
Drop culture isn’t something new. Not even remotely.
Streetwear brands have been leveraging drops since the 1980’s created by sneaker brands like Nike and Adidas to get sneaker-heads hyped about a release.
More recently, we see it with apps like SNKRS and MSCHF, brands like Yeezy and Apple and the very hyped NBA TopShot amongst many others.
Recently, I had…
