The Clout Market
Selling your soul for some coin
We never felt we had problems, because we never specifically defined any, but now these problems are spreading themselves onto us like germs.
When we talk emerging media, we discuss the cool parts. The new innovation, the opportunities brands and individuals have in this new economy.
This is not one of them.
This is a call to watch your back, watch out for your mental health, watch out for each other.
It’s one of the most amazing era’s in media innovation, but it could likely be labeled in history books as one of the most dangerous.
In the celebrity day trade, it was tabloid stories outside Joseph’s in the early 2000s.
Quote from DiCaprio, front page.
John Mayer stumbling out with two real world cast members, page two.
Brittany showing up two minutes after Timberlake, page three.
Value in drama has always been here, but now it’s hitting another level. Especially with more people gaining relevancy outside of the traditional channels.
Being someone in the spotlight has constantly been tough when …
