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Linart Seprioto's avatar

Woah, I never expected an Apple x F1 partnership. Not an F1 fan, but I'm interested in how companies make decisions and how that impacts the future. Nice piece, Vincenzo!

Would you know if this is the first instance of an Apple x sports company partnership? Or they also have deals already beyond F1?

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Vincenzo Landino's avatar

Apple currently carries MLS exclusively in the USA. They signed a very lucrative 10-year, $2.5 billion deal in 2023.

Apple also had MLB for $85 million per week for "Friday Night Baseball" but is opting out of that 7-year deal early.

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