95% of Brands Priced Out of F1 Sponsorship—Fan Prix Offers an Alternative

How accessible motorsport events like Fan Prix are democratizing the $2.04 billion F1 sponsorship market

You are receiving this email because you subscribed to Business of Speed, the newsletter for those wanting to stay ahead on what’s happening behind the scenes. I’m Vincenzo Landino, a business, tech, and F1 commentator. I’ve spent the last ten years at the intersection of content, partnerships, and the business of motorsport. This newsletter is where I break down what’s working, what’s shifting, and what’s next without the PR gloss. Thank you for being here.