365 Days of Formula 1
Money follows eyeballs, and Formula 1's eyeballs are increasingly American. Many of the conversations I've had in the Paddock this week in Vegas have been less about racing, more about experience and commercial opportunity.
And yesterday morning, Formula 1 Las Vegas Grand Prix announced their latest concept to grow F1 stateside.
After their $500 million investment in Las Vegas last year, F1 is doubling down with Grand Prix Plaza - it's like Disney World meets Monaco, minus the yacht parties.
While races happen 24 weekends a year, merchandise and experiences can sell 365 days. Grand Prix Plaza is less about racing and more about turning casual viewers into engaged, year-round customers.
Here's what they're building:
F1 Drive: A 1,650-foot go-kart track with 31 turns. For context, that's about 5 football fields of racing surface. They're adding artificial engine sounds to electric karts - a small detail that reveals how much F1 understands its core appeal. In my opinion, the sound of F1 engi…
